Launch Guide: From Idea to Your First Dollar

A simple, easy-to-follow guide for starting a real micro-business with limited time and money.

Start Step 1
Step 1: Pick a Hustle
Step 2: Define Version
Step 3: Name It
Step 4: Make It Legit
Step 5: Presence
Step 6: Price It
Step 7: First Customer
Step 8: Deliver It
Step 9: Track Brasics
Step 10: Improve It

Step 1: Pick a Hustle You Can Actually Start

The best hustle is not the sexiest one. It is the one you can launch this month.

Ask yourself:

  • Can I explain this in one sentence?
  • Can someone pay me for this within 30 days?
  • Do I already have 70% of what I need?

Good examples:

  • Lawn care, snow removal, junk hauling
  • Etsy crafts, print‑on‑demand designs
  • Tech help for seniors or small businesses
  • Tutoring, cleaning, organizing, pet care

Red flag: anything that requires investors, certifications you do not have yet, or a complex app.

Step 2: Define the Smallest Sellable Version

Do not launch the full dream. Launch the minimum sellable version.

Examples:

  • Not “Web Design Company” → “$99 one‑page website”
  • Not “Handmade Jewelry Brand” → “10 bracelets on Etsy”
  • Not “Coaching Program” → “One paid 30‑minute session”

Your first goal is not growth. Your first goal is proof.

Step 3: Name It (Without Overthinking It)

Your name does not need to be perfect. It needs to be:

  • Easy to spell
  • Easy to say
  • Not already taken locally

Rules:

  • Avoid clever spellings
  • Avoid hyphens if possible
  • If stuck, use [Your Town] + What You Do

You can rebrand later. Most successful hustles do.